<div id="panel-1084-0-0-0" class="so-panel widget widget_sow-editor panel-first-child panel-last-child" data-index="0" data-style=""background_image_attachment":false,"background_display":"tile","iw-visible-screen":"iw-all","iw-visible-
Before the internet fan engagement meant a ton of postcards, hand-drawn posters, letting the drummer’s cousin put together a press kit and miles and miles of leg work. Now the internet is the tool you need to understand and use to increase Fan Engagement or “Butts in the seats”
Below is a broad four-step process for a strategy for search engine optimization. Use this as your top-level checklist.
Step 1: Target Market Business Analysis
- Website analysis. Analysis of meta sets/keywords, visible text and code to determine how well you’re positioned for search engines. For example, how much code do you have on a page compared to text?
- Competitive analysis. Examination of content keywords and present engine rankings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.
- Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website o
It is not unusual for a website to outgrow itself and become less effective over time. When you find that your website is no longer user-friendly, has an outdated design, is difficult to update or is just not effective in communicating with target audiences, it is time for a website makeover.
More often, a user is reaching for their phone to find your web page, look up your address, or purchase your products. Optimizing your website for today’s mobile lifestyle increases the chances to generate sales or provide your organization’s message!