Before the internet fan engagement meant a ton of postcards, hand-drawn posters, letting the drummer’s cousin put together a press kit and miles and miles of leg work. Now the internet is the tool you need to understand and use to increase Fan Engagement or “Butts in the seats”
Below is a broad four-step process for a strategy for search engine optimization. Use this as your top-level checklist.
Step 1: Target Market Business Analysis
- Website analysis. Analysis of meta sets/keywords, visible text and code to determine how well you’re positioned for search engines. For example, how much code do you have on a page compared to text?
- Competitive analysis. Examination of content keywords and present engine rankings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.
- Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website o
It is not unusual for a website to outgrow itself and become less effective over time. When you find that your website is no longer user-friendly, has an outdated design, is difficult to update or is just not effective in communicating with target audiences, it is time for a website makeover.
More often, a user is reaching for their phone to find your web page, look up your address, or purchase your products. Optimizing your website for today’s mobile lifestyle increases the chances to generate sales or provide your organization’s message!
From the Salem News PEABODY — Two pot companies have received the go-ahead from the state to operate medical marijuana dispensaries in the city. Next, Wellness Connection of Massachusetts Inc. and Phytotherapy Inc. will go before the City Council for a special permit. City officials expect to take up both applications in six to eight weeks. […]
How to improve your Google Ranking
SEO doesn’t happen in a vacuum. Every situation offers a unique set of variables.
Coming Soon Cape Cod Cannabis Club New Website coming for this summer Cape Cod Cannabis Club Coming Soon Cape Cod Cannabis Club was last modified: January 10th, 2020 by Massachusetts Weed WebMassachusetts Weed WebMassachusetts Weed Web All The Heavy Lifting, Nuts and Bolts website Development and Setup E-commerce Mobile App Development Responsive Website layouts (mobile, […]
CanPay Debit Payment Processing for Retailers Due to banking regulations on the industry, most cannabis retailers are only able to accept cash. This can cause a lot of frustration for your customers, and really complicate the process of tracking business finances.In steps CanPay, a platform that lets consumers make debit payments instead of using cash. By letting […]
What you need to know about Marketing your Cannabis Marijuana business in Massachusetts The draft legislation for the sale and use of Cannabis Marijuana is now available, You can see the full Draft Legislation Here Total state excise and sales tax on marijuana are scheduled to come in at a total of 10% of all product sales. […]
Why your Contact Page is so important for your Cannabis and Marijuana business At its core, your contact page is a simple web page that features a lead capture form, designed for client acquisition. You more than likely already have a very simplified version of this form on your site. These contact forms are quite common […]
Is WordPress the right CMS for your Cannabis and Marijuana business It’s time to let people outside your city know about the good works of your awesome dispensary or marijuana business. You want a wider customer base, a bigger presence and frankly, higher sales. You need a website but content management systems (CMS) are a […]