SEO in 4 Steps

Hot 5 Content

Below is a broad four-step process for a strategy for search engine optimization. Use this as your top-level checklist.

Step 1: Target Market Business Analysis

  • Website analysis. Analysis of meta sets/keywords, visible text and code to deter­mine how well you’re positioned for search engines. For example, how much code do you have on a page compared to text?
  • Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as and
  • Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website o
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Too Hip For The Room – Website Maker Overs

Content Management

It is not unusual for a website to outgrow itself and become less effective over time. When you find that your website is no longer user-friendly, has an outdated design, is difficult to update or is just not effective in communicating with target audiences, it is time for a website makeover.
More often, a user is reaching for their phone to find your web page, look up your address, or purchase your products. Optimizing your website for today’s mobile lifestyle increases the chances to generate sales or provide your organization’s message!

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First customer at Lancaster’s only medical marijuana dispensary was from the Poconos

Massachusetts Weed News

Jeremy Haloskie, the first customer Friday at Cure Dispensary in Manheim Township, said he drove two and a half hours from his home in the Poconos to get medical marijuana for his 5-year-old daughter, who has autism. “She struggles verbally and has behaviors known as autistic meltdowns; we’re hoping that medical marijuana will help those,” […]

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Is cannabis club success conceivable?

Massachusetts Weed News

Is cannabis club success conceivable? Worcester Massachusetts is setting trends in the new Cannabis Economy. Local officials ponder rules, probability of organizations sustaining interest in region Read more: A Worcester private social club has created a community for cannabis smokers as state regulators write rules for consumption at public locations, and local officials are watching […]

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Effective Marketing for your Cannabis and Marijuana business in Massachusetts

Business Planning

Effective Marketing for your Cannabis and Marijuana business in Massachusetts Effective marketing and advertising are imperative to the success and growth of any business, especially new businesses. But with the current status of cannabis still in flux, many marijuana startups are finding it difficult to navigate the tangle of advertising restrictions that state legislators have […]

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