Business PlanningLead GenerationSEO

Targeted Email Campaigns

Targeted Email Campaigns

Email marketing can prove very successful when used properly and one way in which to maximize its return on investment (ROI) is opting for a form known as targeted email marketing. Targeted email marketing differs to its bulk counterpart by sending customized emails to certain demographics, based on their needs

  • Identify the need for an email.
  • Document this campaign’s requirements.
  • Draft email copy and find artwork.
  • Add copy and art to a template.
  • Set up tracking and add to email.
  • Test your email and make edits.
  • Complete the email checklist.
  • Send your email.
  • Use data to revise tactics.